Updating the Obstinate Audience

[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]

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My Philosophy of Media Reception Studies

Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products?       Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are […]

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On Transgressing Audiencehood: Web 2.0, Interactivity, and Becoming What We’ve Always Been

I think I have now determined what my main research trajectory will be, and I wanted to take the opportunity to organize these thoughts to provide the beginning of a structure for how to organize my research, past, present and future. For awhile now, I’ve been convinced that how the new media has affected our […]

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So, Why Did the Media Fail You?

[This post comes from a 2005 research proposal studying how the media was perceived as hindering people.  The entire proposal, with full citations and references, can be found here.] Broadcasting or traditional media have been studied by the uses and gratifications perspective (UGP) to uncover the reasons people use traditional media (television, radio, newspapers, even film), […]

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