Tag: Uses and Gratifications

• Media Engaging(s): Or, How I Learned To Be Both/And in an Either/Or Discipline

  

  This essay contains an early draft of what I ultimately wrote for the Participations special issue on “media engagement” as a concept in audience studies. This essay contains some good ideas that were no where near ready for publishing. I may also not have the time to come back to them, as I have been […]

  CarrieLynn D. Reinhard

  May 25, 2021

  Audience/Reception Studies, Communication Studies, Research Method(ology)s

  agency, audience studies, Communication Studies, critical studies, Cultural Studies, fan studies, human-computer interaction, media effects, media engagings, media studies, media uses and effects, minutia, objectivity, phenomenological, power, reception studies, Sense-Making Methodology, Situationality, structure, subjectivity, talk-aloud, transjectivity, Uses and Gratifications

• Updating the Obstinate Audience

  

  [This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]

  CarrieLynn D. Reinhard

  March 7, 2017

  Audience/Reception Studies, Communication Studies, Fandom, Internet Studies

  Audience activity, audience studies, audiences, Dallas Smythe, ethnography, Internet, interpretive, lifeworlds, mass audience, mass communication, media effects, media industry, Obstinate Audience, phenomenology, Raymond Bauer, Reception, Uses and Gratifications

• My Philosophy of Media Reception Studies

  

  Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products?       Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are […]

  CarrieLynn D. Reinhard

  August 13, 2014

  Audience/Reception Studies

  Adaptation, audience studies, Brenda Dervin, critical studies, Cultural Studies, media channels, media content, media effects, media engagings, Media products, media reception, media technologies, Media use, reception studies, Roman Ingarden, Sense-making, Sense-Making Methodology, Uses and Gratifications, Wolfgang Iser

• An Encoding-Decoding-Recoding Model of Media Studies

  

  This blog posts continues the dissection of my dissertation that I began by introducing the topic of gendered media engagings earlier this year. This post focuses on a model I used in my dissertation to understand the array of media studies conducted to investigate the ways in which gender is involved in how people engage […]

  CarrieLynn D. Reinhard

  July 21, 2014

  Audience/Reception Studies, Critical/Cultural Studies

  application, appropriation, Audience, bedroom studies, Brenda Dervin, Brown, creation, critical studies, Cultural Studies, Decoding, Encoding, encoding/decoding model, femininity, film studies, gender, gendered media engagings, ideology, interpretation, masculinity, Media, media effects, Media engaging, Media products, media studies, media texts, messages, Mulvey, perception, reception studies, Recoding, Sense-making, Sense-Making Methodology, spectatorship, Staiger, Steele, Stuart Hall, Uses and Gratifications

• Understanding Uses and Gratifications

  

  [The following comes from my Ph.D. candidacy exam in 2007; in this part of the exam, I was asked to consider the uses and gratifications approach to media studies: what it is, how it came to be, and what are the strengths and weaknesses of it.]             We are concerned here with explaining the uses-and-gratifications […]

  CarrieLynn D. Reinhard

  March 26, 2014

  Audience/Reception Studies, Communication Studies, Critical/Cultural Studies

  active audience, Expectancy-Value Theory, media and effects, Media Dependency Theory, media engagings, mood management, selective exposure, uses and effects, Uses and Gratifications

• Digital game players’ preferences: Analysis of situation and gender

  (The literature review for this paper can be found in this previous post.) Study overview As indicated above, our purpose for this study was to enter the literature on gender differences in game playing with two variations on the extant literature.  One of these was to include male and female assessments of game playing gratifications […]

  CarrieLynn D. Reinhard

  May 28, 2013

  Audience/Reception Studies, Digital Games

  Appearance, Challenge, digital games, fantasy, game design, game design preferences, game features, gender, gratifications, Immersion, interaction, oppression, situation, Situationality, Uses and Gratifications, women gamers, women players

• Adolescents, Media Use, and Identity Formation

  A long time ago, when I first started graduate school, one of my primary research interests was the role the media plays in forming people’s identities.  At the time, I researched everything I could on the psychological and sociological underpinnings of identity formation, to try to understand how the media could be involved in this […]

  CarrieLynn D. Reinhard

  April 29, 2013

  Audience/Reception Studies, Fandom

  adolescence, adolescents, druggies, geeks, genetics, Identification, identify formation, identity, jocks, Media use, Sense-making, situation, social/cultural, socialization, teenagers, Uses and Gratifications

• On Transgressing Audiencehood: Web 2.0, Interactivity, and Becoming What We’ve Always Been

  I think I have now determined what my main research trajectory will be, and I wanted to take the opportunity to organize these thoughts to provide the beginning of a structure for how to organize my research, past, present and future. For awhile now, I’ve been convinced that how the new media has affected our […]

  CarrieLynn D. Reinhard

  October 20, 2012

  Audience/Reception Studies

  Audience, Audience activity, audience-as-consumer, broadcasting, digital media technologies, digital revolution, encoding-decoding, Fandom, Gameplay marketing, gender, Interactive television, interactivity, Internet, interpretive interactivity, media history, minutia reception, new media, nichecasting, online fan communities, passivity, physical interactivity, popular culture, Sense-making, transgressing, Uses and Gratifications, virtual world television, Virtual worlds, Web 2.0, World Wide Web

• Teenagers Using Media Texts for Sexual Identity Exploration

  What turns me on, turns me off?: Usage of media texts by adolescents for sexual identity exploration. (A graduate school psychology final paper, edited for posting, with link containing the full paper.) When the audience for the media and its content is children, research into the mass media typically focuses on two mediated “sins”: violence […]

  CarrieLynn D. Reinhard

  July 9, 2012

  Audience/Reception Studies, Sexuality

  active audience, adolescents, bedroom studies, Media, media effects, media uses, mediated sex, online sex, sex, sex in the media, sexual identity, sexuality, teenagers, teens, Uses and Gratifications

• Cultivated Learning Theory: Graduate school, year one

  In the theory class of the first semester of my first year as a graduate student, I was in a group with two other MA hopefuls, and we wrote a paper on how we would study the topic of how the media influences adolescents’ and young adults’ sexual behaviors.  Always the clever one, I termed […]

  CarrieLynn D. Reinhard

  April 16, 2012

  Audience/Reception Studies, Research Method(ology)s

  cultivated learning theory, cultivation theory, excitation transfer theory, media and sex, media effects, priming theory, sex, social learning theory, the birds and the bees, Uses and Gratifications