Tag: Sense-making
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Fandom as Attitude
Applying Fan Studies Beyond Popular Culture I wrote this essay for a book proposal that was rejected. I plan to continue to expand this idea, but I wanted to share what I wrote in case it will help others. While increasingly common in everyday conversations, people utilize the term “fandom” for different purposes. One understanding…
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Overlapping Fandom, Political, and Religious Attitudes
My name is CarrieLynn D. Reinhard, Ph.D. and I am a Professor of Communication Arts and Sciences at Dominican University. I am conducting a research project as part of a larger study on the overlaps between fandoms, politics, and religions. I am requesting your voluntary participation in my study surveying people’s political and religious beliefs…
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Gender Schematic Men and the Somatotypes They Perceive: Influences on attraction and recall
The following is the first original empirical research project that I completed for my psychology research class at UW-Madison as an undergrad. I took the class at summer and went around asking men to participate in the study about how gender schema impacts perception of the female form in advertisements, making it my first audience…
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Work In Progress: Applying SMM to Fan Studies
This draft comes from a presentation given at the 2018 MPCA/ACA conference in Indianapolis. Introduction Communication scholar Brenda Dervin created the Sense-Making Methodology as a methodological approach for conducting interviews that draws on metatheoretical concepts such as hermeneutics, phenomenology, and the humanistic approach to psychology. Since its formulation, Sense-Making Methodology (SMM) has been utilized across…
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Sense-Making and Avatars Research Proposal
This post contains a research proposal I wrote in 2008 for a project to involve virtual worlds that I never completed. This proposal would be changed to become the main experiment I did with the Roskilde University Virtual Worlds Research Group. If anyone is interested in building off this proposal, then please contact me. Sense-making…
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My Philosophy of Media Reception Studies
Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products? Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are…



