The Virtual World Television (VWTV) project came to an end when Pooky Amsterdam and I published this article with Participations: http://www.participations.org/Volume%2014/Issue%201/5.pdf

In this article, I outline my thoughts on interactive television as consisting of three types of interactivity:

• Access interactivity: controlling what to watch, when, where and how
• Social interactivity: engaging with others while watching (in person or online)
• Content interactivity: influencing the progression of the show’s content (either aggregate or one-to-one)

In the paper, we argue that VWTV allows for more of these types of interactivity than standard or traditional television — even the more contemporary digital television, which still operates on traditional models of producer-audience dynamics.

You can also read more about my ideas on interactive television in these blog posts:

• Updating the Obstinate Audience
• Virtual World Television and Interactive Television
• Avatars, Audiences and Interactive Television
• Virtual World Television
• Virtual World Television as Interactive Television
• CBS, Hawaii Five-O and Content Interactivity
• On Transgressing Audiencehood: Web 2.0, Interactivity, and Becoming What We’ve Always Been
• Virtual World Television: Case studies in the emergence of user-generated participatory television
• Virtual Worlds Television and Metanomics: Innovating or Remediating?
• Virtual Living Room: CBS and NBC Experiment with Interactive Television
• Virtual Ghost Hunting: Ghost Hunters and Content Interactivity