These thoughts were produced at the end of my time on this project, in May of 2012, for the Virtual Worlds Research Group at Roskilde University. These thoughts involve my reflection on the project that I completed as part of the research group, and do not reflect the thoughts of anyone else involved with the project. Overview My primary interest in developing a virtual worlds entertainment … Continue reading Reviewing the Virtual Worlds Entertainment Study
This is the end result of the work I have been doing with Pooky Amsterdam. This paper is the write-up of the presentation Avatars, Audiences and Interactive Television. I do not think there is enough in this paper to make pursuing publication worthwhile, but I do hope to use the categorizations of the three types of interactive television more, perhaps in an essay exploring the … Continue reading Virtual World Television and Interactive Television
Two men enter the ring — the “squared circle” — muscles tense, skin already glistening with sweat. They circle the ring, calling out to their fans in the crowd to let their admiration roar and shake the building. The room still reverberates with the booming baselines of their entrance music, leaving the audiences’ ears to ring for the next day or so. The crowd responds … Continue reading A First Encounter with Live Sports Entertainment
This presentation was given at the 100th National Communication Association Conference in Chicago on November 21, 2014. This presentation reflects the work I have done with Pooky Amsterdam to understand the nature and potential of virtual world television as reported in the Journal of Virtual World Research. This presentation was awarded one of the Top Paper Awards for the Communication of the Future Division.
The current state of affairs brings what is “television” into question. Amongst the various layers of activity and discourse that surround it, “television” can, and perhaps should, be deconstructed into at least two primary components: the content it relays, “television-as-content,” versus the technical interface it is, “television-as-technology”. There may soon come a time when the idea of watching television does not involve the use of a television set. Instead, television content will be increasingly divorced from the medium for which it was developed: over-the-air broadcasting of audiovisual content. At that time, television-as-content will become another aspect of the Internet.
These challenges to what is “television” are also challenges to the traditional models of production, distribution, exhibition and consumption that have for so long defined it. These challenges are also implicated in the move toward higher interactivity. The traditional models are predicated on transmission and passivity, whereas the interactive models require dialogue and activity. Concepts and technologies like video on demand, time-shifting, and social television are all part of these challenges. This paper explores yet another, virtual world television or VWTV. With VWTV, we are seeing another possible location for the evolution of television.
Dialogue may be considered to be a session of give-and-take that occurs with relatively short turnaround time — one person speaks, then the other person responds, leading to the first responding to the second’s responses, and so forth. The time lag between the first person speaking and then speaking again is the consideration for the length of time the second person speaks. Such an exchange occurs from between two people and becomes decidedly more complex as the number of participants is added, as in a focus group setting.
When we talk about dialogue in terms of the relationship between the media audience/user and the media industry, we are talking about how the one speaks to the other, and the other listens and responds. The dialogue can result in the opinions of the audience/user influencing the content of the media texts because the industry has incorporated the opinions of the audience/user.
This presentation was recently given at the 2013 Popular Culture Association conference in Washington, D.C. The presentation focuses on an analysis of our Virtual World Television project, which will be ramping up as the year continues. You can find the PowerPoint, with notes, at this blog post. And stay tuned to this blog and that blog for more analysis, discussion, and illustration of Virtual World … Continue reading Virtual World Television as Interactive Television
CBS is no newcomer when it comes to experimenting with giving their audience a more interactive experience with their television programming. As I’ve discussed elsewhere on this blog, the television network in the past had offered their audience a chance to engage in social interactivity while watching their favorite shows online. The network had structured online spaces to become chatrooms wherein viewers could congregate and talk amongst themselves while watching the show — and earlier versions of these virtual living rooms even permitted the viewers to superficially engage with the content via reactions and trivia.