Super Bowl – It's Playing, Just With Research

Masculinity under the gaze

An analysis of the David Beckham commercial that premiered this past weekend during the Super Bowl via Masculinity under the gaze.

Blink and you missed it, it seems. For this past Super Bowl XLVIII, the commercials, as always, were a draw and a source of conversation and controversy. And while everyone is talking about Coca-Cola’s “It’s Beautiful” ad, and the right-wing reaction against it, a different ad caught my eye. Here we have another attempt by TheContinue reading “The Selling of Scientology”