The Study of Gendered Media Engagings (Part 3): Why It Matters

This is the third part of my dissertation’s first chapter.  The first part was on defining gendered media engagings.  The second part was on defining gender. Why studying gendered media engagings matters Thanks to the work of scholars such as Dallas Smythe, we are aware of the central role of advertisement in most media industries (Smythe,…