Tag: political economic theory

• Customer-Fans and the Happily Exploited

  

  Time for another story (I appear to have a lot to tell!); this time, about the experiences I had at the biggest comic book convention in the world, San Diego Comic Con International. When I graduated college, I moved to Los Angeles and ended up working at an agency that represents writers, directors and producers. […]

  CarrieLynn D. Reinhard

  June 12, 2017

  Audience/Reception Studies, Comics Studies, Fandom, Uncategorized

  Co-optation, Comic Con International, customer-fans, diffusion of innovation, exploitation, fan communities, fan conventions, fan labor, Fandom, Fandom Marketing, fans, Halle Berry, Hollywood, loyal consumers, Marketing, opinion leaders, political economic theory, San Diego Comic Con, SDCC, social networks, Viral marketing