Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products? Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are […]Read More My Philosophy of Media Reception Studies
The following is an excerpt from the paper I will be presenting at the 2014 Central States Communication Association Convention in Minneapolis, Minnesota. This paper presents a new analysis from the data collected for my dissertation on gendered media engagings. With the help of my undergraduate research assistant, Kevin Miller, we were able to conduct […]Read More Men and Their Engagements with Stereotypically Feminine Media Products
The following is how I began my dissertation, “Gendered media engagings as user agency mediations with sociocultural and media structures: A Sense-Making Methodology study of the situationality of gender divergences and convergences.” The discussion focuses on defining the concepts studied in the dissertation, focusing on the research topic of gendered media engaging. The results of […]Read More The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings
(Originally a class paper written in 2003, with the full paper, including references, found here. Related thinking on this topic can be found here.) When a farmer plants a field of corn, he must provide several environmental conditions to ensure it grows. There must be ample sunlight, water, and fertilizer. The temperature should neither be […]Read More Cultivation theory, media socialization and adolescents’ identity formation
A long time ago, when I first started graduate school, one of my primary research interests was the role the media plays in forming people’s identities. At the time, I researched everything I could on the psychological and sociological underpinnings of identity formation, to try to understand how the media could be involved in this […]Read More Adolescents, Media Use, and Identity Formation
[This post comes from a 2005 research proposal studying how the media was perceived as hindering people. The entire proposal, with full citations and references, can be found here.] Broadcasting or traditional media have been studied by the uses and gratifications perspective (UGP) to uncover the reasons people use traditional media (television, radio, newspapers, even film), […]Read More So, Why Did the Media Fail You?