Transjective Media Studies and Reciprocal Determinism

Yep, that’s right — I’m being one of those academics. Engaging in neologisms to make a name for myself. But what I am working through here is an idea for a book project, and I’d love peoples’ comments to help me to do so. Redefining Media Studies A medium is a technology for the storage,…

My Philosophy of Media Reception Studies

Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products?       Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are…

Understanding Uses and Gratifications

[The following comes from my Ph.D. candidacy exam in 2007; in this part of the exam, I was asked to consider the uses and gratifications approach to media studies: what it is, how it came to be, and what are the strengths and weaknesses of it.]             We are concerned here with explaining the uses-and-gratifications…

The Study of Gendered Media Engagings (Part 3): Why It Matters

This is the third part of my dissertation’s first chapter.  The first part was on defining gendered media engagings.  The second part was on defining gender. Why studying gendered media engagings matters Thanks to the work of scholars such as Dallas Smythe, we are aware of the central role of advertisement in most media industries (Smythe,…

The Study of Gendered Media Engagings (Part 2): Defining Gender

This is the second part of my dissertation’s first chapter.  The first part was on defining gendered media engagings.  Theoretical constructions of gender In order to properly begin a discussion on the theoretical approach being employed in this study, it is necessary to define what is meant by the gendering process.  The concept of gender…

The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings

The following is how I began my dissertation, “Gendered media engagings as user agency mediations with sociocultural and media structures: A Sense-Making Methodology study of the situationality of gender divergences and convergences.”  The discussion focuses on defining the concepts studied in the dissertation, focusing on the research topic of gendered media engaging.  The results of…