Updating the Obstinate Audience

[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. "The obstinate audience: The influence process from the point of view of social communication." American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s … Continue reading Updating the Obstinate Audience

My Philosophy of Media Reception Studies

Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products?       Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are … Continue reading My Philosophy of Media Reception Studies

An Encoding-Decoding-Recoding Model of Media Studies

This blog posts continues the dissection of my dissertation that I began by introducing the topic of gendered media engagings earlier this year. This post focuses on a model I used in my dissertation to understand the array of media studies conducted to investigate the ways in which gender is involved in how people engage … Continue reading An Encoding-Decoding-Recoding Model of Media Studies

The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings

The following is how I began my dissertation, "Gendered media engagings as user agency mediations with sociocultural and media structures: A Sense-Making Methodology study of the situationality of gender divergences and convergences."  The discussion focuses on defining the concepts studied in the dissertation, focusing on the research topic of gendered media engaging.  The results of … Continue reading The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings

Cultivation theory, media socialization and adolescents’ identity formation

(Originally a class paper written in 2003, with the full paper, including references, found here.  Related thinking on this topic can be found here.) When a farmer plants a field of corn, he must provide several environmental conditions to ensure it grows. There must be ample sunlight, water, and fertilizer. The temperature should neither be … Continue reading Cultivation theory, media socialization and adolescents’ identity formation

Teenagers Using Media Texts for Sexual Identity Exploration

What turns me on, turns me off?: Usage of media texts by adolescents for sexual identity exploration. (A graduate school psychology final paper, edited for posting, with link containing the full paper.) When the audience for the media and its content is children, research into the mass media typically focuses on two mediated "sins": violence … Continue reading Teenagers Using Media Texts for Sexual Identity Exploration

Cultivated Learning Theory: Graduate school, year one

In the theory class of the first semester of my first year as a graduate student, I was in a group with two other MA hopefuls, and we wrote a paper on how we would study the topic of how the media influences adolescents' and young adults' sexual behaviors.  Always the clever one, I termed … Continue reading Cultivated Learning Theory: Graduate school, year one