Updating the Obstinate Audience

[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]

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My Philosophy of Media Reception Studies

Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products?       Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are […]

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The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings

The following is how I began my dissertation, “Gendered media engagings as user agency mediations with sociocultural and media structures: A Sense-Making Methodology study of the situationality of gender divergences and convergences.”  The discussion focuses on defining the concepts studied in the dissertation, focusing on the research topic of gendered media engaging.  The results of […]

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Cultivation theory, media socialization and adolescents’ identity formation

(Originally a class paper written in 2003, with the full paper, including references, found here.  Related thinking on this topic can be found here.) When a farmer plants a field of corn, he must provide several environmental conditions to ensure it grows. There must be ample sunlight, water, and fertilizer. The temperature should neither be […]

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