Understanding Uses and Gratifications

[The following comes from my Ph.D. candidacy exam in 2007; in this part of the exam, I was asked to consider the uses and gratifications approach to media studies: what it is, how it came to be, and what are the strengths and weaknesses of it.]             We are concerned here with explaining the uses-and-gratificationsContinue reading “Understanding Uses and Gratifications”

So, Why Did the Media Fail You?

[This post comes from a 2005 research proposal studying how the media was perceived as hindering people.  The entire proposal, with full citations and references, can be found here.] Broadcasting or traditional media have been studied by the uses and gratifications perspective (UGP) to uncover the reasons people use traditional media (television, radio, newspapers, even film),Continue reading “So, Why Did the Media Fail You?”