Tag: Marketing

• Coca-Cola and American Identity

  

  In this episode, the co-hosts address the history of Coca-Cola and how it has come to embody American ideals and ideologies around the world. Along the way, they consider how important the formation of corporations was to the creation of the United States as a global superpower. For those interested in marketing, they discuss how […]

  CarrieLynn D. Reinhard

  January 15, 2019

  Critical/Cultural Studies, Text Analysis

  American identity, brands, Coca-Cola, corporation, cultural imperialism, Globalization, iconicity, ideology, Marketing, soft sell

• Customer-Fans and the Happily Exploited

  

  Time for another story (I appear to have a lot to tell!); this time, about the experiences I had at the biggest comic book convention in the world, San Diego Comic Con International. When I graduated college, I moved to Los Angeles and ended up working at an agency that represents writers, directors and producers. […]

  CarrieLynn D. Reinhard

  June 12, 2017

  Audience/Reception Studies, Comics Studies, Fandom, Uncategorized

  Co-optation, Comic Con International, customer-fans, diffusion of innovation, exploitation, fan communities, fan conventions, fan labor, Fandom, Fandom Marketing, fans, Halle Berry, Hollywood, loyal consumers, Marketing, opinion leaders, political economic theory, San Diego Comic Con, SDCC, social networks, Viral marketing

• Equestria Girls: Displeasure Among Bronies

  It was quite a busy day yesterday on the My Little Pony Facebook page.  Hasbro announced the release date for the Equestria Girls movie (on DVD this Tuesday!  which makes it the widest release!) as well as the toy line associated with the spin-off. As I have been tracking since the beginning of the marketing for the spin-off (starting […]

  CarrieLynn D. Reinhard

  August 3, 2013

  Audience/Reception Studies, Industry Analysis Studies

  bronies, Equestria Girls, Facebook, Hasbro, Marketing, MLP:FIM, My Little Pony, My Little Pony: Friendship is Magic, social media, toy line

• Equestria Girls: Targeting Furries?

  This will definitely be receiving more academic treatment from me, as I do some side projects on the issues of gender and reception surrounding My Little Pony: Friendship is Magic.  This new movie turns the ponies into quasi-humans (they retain their pony colors but in human form).  Hasbro says they are trying to target teenage […]

  CarrieLynn D. Reinhard

  May 12, 2013

  Audience/Reception Studies, Fandom

  bronies, Equestria Girls, fan activity, fetish, furries, Hasbro, Marketing, My Little Pony, My Little Pony: Friendship is Magic, Rule 34, sexualization

• Awesomest Cookbook Ever

  Every once and awhile, you’ll go into a used bookstore, and after you finish wondering about the future of the print industry thanks to e-readers, you’ll browse the musty collections and find a gem. A gem like what I have deemed to be the “Awesomest Cookbook Ever” — and that’s awesomest in the original sense […]

  CarrieLynn D. Reinhard

  March 31, 2011

  Audience/Reception Studies, Superheroes, Uncategorized

  Children, Marketing, PSA, Superheroes

• The Story of The Dark Knight and Its Brethren

  Back in the spring of 2007, like other Batman fans who loved Christopher Nolan’s Batman Begins, I was eagerly awaiting his follow-up, The Dark Knight. When the “I Believe in Harvey Dent” website went live in May, I was there with others. However, not long after the original website went live, some digitally scrawled graffiti […]

  CarrieLynn D. Reinhard

  February 17, 2011

  Audience/Reception Studies, Fandom, Industry Analysis Studies, Virtual Worlds

  Audience, Audience activity, Co-optation, Fandom, Gameplay, Internet, Marketing, Motion pictures, Television