Tag: interpretive
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Updating the Obstinate Audience
[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]
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The Study of Gendered Media Engagings (Part 2): Defining Gender
This is the second part of my dissertation’s first chapter. The first part was on defining gendered media engagings. Theoretical constructions of gender In order to properly begin a discussion on the theoretical approach being employed in this study, it is necessary to define what is meant by the gendering process. The concept of gender […]