Coca-Cola and American Identity

In this episode, the co-hosts address the history of Coca-Cola and how it has come to embody American ideals and ideologies around the world. Along the way, they consider how important the formation of corporations was to the creation of the United States as a global superpower. For those interested in marketing, they discuss how…

Twitter Dialogues

I just learned that Storify is going away in May 2018, and I had been using the platform to store tweets for my Fractured Fandom project, such as this list that helped me curate stories for my research: Stories of and Thoughts on Fractured Fandom As part of this process, I also engaged in various…

A Subject by Choice: The Agency of Fans

I wrote this reflection paper back in 2007 to consider how theories about subjectivation occurs in fandom. Which is to say, how fans of something willingly become identified with that thing they are a fan of. Subjectivation would argue that people passively become something through external ideological forces — that they have no say in…

Categorizing Fractured Fandom

Defining Fractured Fandom According to the discipline of fan studies, at this point in history, being a fan is considered a positive for any individual. Being a fan helps people discover their identities, and to determine what they like and do not like. Being a fan helps people find friends, establish communities, and develop a…

An Encoding-Decoding-Recoding Model of Media Studies

This blog posts continues the dissection of my dissertation that I began by introducing the topic of gendered media engagings earlier this year. This post focuses on a model I used in my dissertation to understand the array of media studies conducted to investigate the ways in which gender is involved in how people engage…