An Encoding-Decoding-Recoding Model of Media Studies

This blog posts continues the dissection of my dissertation that I began by introducing the topic of gendered media engagings earlier this year. This post focuses on a model I used in my dissertation to understand the array of media studies conducted to investigate the ways in which gender is involved in how people engage…

Men and Their Engagements with Stereotypically Feminine Media Products

The following is an excerpt from the paper I will be presenting at the 2014 Central States Communication Association Convention in Minneapolis, Minnesota.  This paper presents a new analysis from the data collected for my dissertation on gendered media engagings.  With the help of my undergraduate research assistant, Kevin Miller, we were able to conduct…

The Study of Gendered Media Engagings (Part 3): Why It Matters

This is the third part of my dissertation’s first chapter.  The first part was on defining gendered media engagings.  The second part was on defining gender. Why studying gendered media engagings matters Thanks to the work of scholars such as Dallas Smythe, we are aware of the central role of advertisement in most media industries (Smythe,…

The Study of Gendered Media Engagings (Part 2): Defining Gender

This is the second part of my dissertation’s first chapter.  The first part was on defining gendered media engagings.  Theoretical constructions of gender In order to properly begin a discussion on the theoretical approach being employed in this study, it is necessary to define what is meant by the gendering process.  The concept of gender…