Tag: Coca-Cola

• Coca-Cola and American Identity

  

  In this episode, the co-hosts address the history of Coca-Cola and how it has come to embody American ideals and ideologies around the world. Along the way, they consider how important the formation of corporations was to the creation of the United States as a global superpower. For those interested in marketing, they discuss how […]

  CarrieLynn D. Reinhard

  January 15, 2019

  Critical/Cultural Studies, Text Analysis

  American identity, brands, Coca-Cola, corporation, cultural imperialism, Globalization, iconicity, ideology, Marketing, soft sell

• The Selling of Scientology

  

  Blink and you missed it, it seems. For this past Super Bowl XLVIII, the commercials, as always, were a draw and a source of conversation and controversy.  And while everyone is talking about Coca-Cola’s “It’s Beautiful” ad, and the right-wing reaction against it, a different ad caught my eye. Here we have another attempt by The […]

  CarrieLynn D. Reinhard

  February 3, 2014

  Critical/Cultural Studies, Text Analysis

  Christianity, Coca-Cola, E-meters, I’m a Mormon, Joaquin Phoenix, L. Ron Hubbard, Matt Stone, millennials, Mormons, Philip Seymour Hoffman, Scientology, South Park, Spiritual Technology, Super Bowl, The Book of Mormon, The Church of Jesus Christ of the Latter-Day Saints, The Church of Scientology, The Master, Trey Parker