Tag: Co-optation

• Customer-Fans and the Happily Exploited

  

  Time for another story (I appear to have a lot to tell!); this time, about the experiences I had at the biggest comic book convention in the world, San Diego Comic Con International. When I graduated college, I moved to Los Angeles and ended up working at an agency that represents writers, directors and producers. […]

  CarrieLynn D. Reinhard

  June 12, 2017

  Audience/Reception Studies, Comics Studies, Fandom, Uncategorized

  Co-optation, Comic Con International, customer-fans, diffusion of innovation, exploitation, fan communities, fan conventions, fan labor, Fandom, Fandom Marketing, fans, Halle Berry, Hollywood, loyal consumers, Marketing, opinion leaders, political economic theory, San Diego Comic Con, SDCC, social networks, Viral marketing

• The Story of The Dark Knight and Its Brethren

  Back in the spring of 2007, like other Batman fans who loved Christopher Nolan’s Batman Begins, I was eagerly awaiting his follow-up, The Dark Knight. When the “I Believe in Harvey Dent” website went live in May, I was there with others. However, not long after the original website went live, some digitally scrawled graffiti […]

  CarrieLynn D. Reinhard

  February 17, 2011

  Audience/Reception Studies, Fandom, Industry Analysis Studies, Virtual Worlds

  Audience, Audience activity, Co-optation, Fandom, Gameplay, Internet, Marketing, Motion pictures, Television