Tag: body types

• Gender Schematic Men and the Somatotypes They Perceive: Influences on attraction and recall

  

  The following is the first original empirical research project that I completed for my psychology research class at UW-Madison as an undergrad. I took the class at summer and went around asking men to participate in the study about how gender schema impacts perception of the female form in advertisements, making it my first audience […]

  CarrieLynn D. Reinhard

  August 29, 2019

  Audience/Reception Studies

  advertising, audience studies, body types, gender, gender schema, perception, Psychology, reception studies, research, Sense-making, somatotypes, undergraduate research, UW-Madison