Updating the Obstinate Audience

[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]

Read More Updating the Obstinate Audience

The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings

The following is how I began my dissertation, “Gendered media engagings as user agency mediations with sociocultural and media structures: A Sense-Making Methodology study of the situationality of gender divergences and convergences.”  The discussion focuses on defining the concepts studied in the dissertation, focusing on the research topic of gendered media engaging.  The results of […]

Read More The Study of Gendered Media Engagings (Part 1): Defining Gendered Media Engagings