This is from a class paper I wrote for Brenda Dervin in 2006 at Ohio State University. The most efficient and useful way I can conceive of answering this question is by exploring it in relation to my phenomenon of interest, fandom. Fandom has been studied using both quantitative and qualitative methodologies, as a…
Tag: audience studies
Gender Schematic Men and the Somatotypes They Perceive: Influences on attraction and recall
The following is the first original empirical research project that I completed for my psychology research class at UW-Madison as an undergrad. I took the class at summer and went around asking men to participate in the study about how gender schema impacts perception of the female form in advertisements, making it my first audience…
Being Methodological in Audience Studies: Applying Brenda Dervin’s Sense-Making Methodology
I’ve shared in previous posts (here and here) thoughts from my PhD candidacy exam. In this post, I share my thoughts on being methodological when it comes to doing audience studies. As with the other posts, this essay was originally written in 2007. 1. What does being methodological mean? To paraphrase myself from an earlier…
Updating the Obstinate Audience
[This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s…
Making Sense of Cinema Anthology
Edited by Christopher Olson (Seems Obvious to Me) and myself, Bloomsbury Academic will release Making Sense of Cinema: Empirical Studies into Film Spectators and Spectatorship on February 25, 2016. Making Sense of Cinema is an anthology collecting empirical studies that display different methods for studying real film spectators engaging with real films. Film studies has…
My Philosophy of Media Reception Studies
Along with my thoughts on the encoding-decoding-recoding model, what follows comes from my dissertation on gendered media engagings and describes how I consider the fundamental elements of media reception and audience studies. What are media products? Media products are the technologies, channels and contents that constitute our understanding of what is ‘the media’. They are…
An Autoethnography of Collegium – Day Two
Day 2: Sunday, June 22nd On the topic of mass… I am still uncomfortable joining in on the spiritual sessions and Catholic Eucharist ceremonies that are scheduled for this colloquium. I feel like an intruder, an interloper, a negative presence. There is nothing that anyone here has said or done that has made me feel…
Minutia reception analysis
Methods for understanding the moment-by-moment reception of interactive media Oftentimes in media studies that focus on understanding media reception by the audience or the user, there is a focus on reception writ large and post-hoc. That is, there is a tendency to consider the reactions to a media product by the audience/user after the engagement…
