Tag: Audience activity

• Updating the Obstinate Audience

  

  [This post comes from my candidacy exam, in which I was asked to respond to a classic article: Bauer, Raymond. 1964. “The obstinate audience: The influence process from the point of view of social communication.” American Psychologist 19: 319-328] Which, if any, issues have been dealt with and/or resolved within the field of communication? Bauer’s […]

  CarrieLynn D. Reinhard

  March 7, 2017

  Audience/Reception Studies, Communication Studies, Fandom, Internet Studies

  Audience activity, audience studies, audiences, Dallas Smythe, ethnography, Internet, interpretive, lifeworlds, mass audience, mass communication, media effects, media industry, Obstinate Audience, phenomenology, Raymond Bauer, Reception, Uses and Gratifications

• On Transgressing Audiencehood: Web 2.0, Interactivity, and Becoming What We’ve Always Been

  I think I have now determined what my main research trajectory will be, and I wanted to take the opportunity to organize these thoughts to provide the beginning of a structure for how to organize my research, past, present and future. For awhile now, I’ve been convinced that how the new media has affected our […]

  CarrieLynn D. Reinhard

  October 20, 2012

  Audience/Reception Studies

  Audience, Audience activity, audience-as-consumer, broadcasting, digital media technologies, digital revolution, encoding-decoding, Fandom, Gameplay marketing, gender, Interactive television, interactivity, Internet, interpretive interactivity, media history, minutia reception, new media, nichecasting, online fan communities, passivity, physical interactivity, popular culture, Sense-making, transgressing, Uses and Gratifications, virtual world television, Virtual worlds, Web 2.0, World Wide Web

• The Story of The Dark Knight and Its Brethren

  Back in the spring of 2007, like other Batman fans who loved Christopher Nolan’s Batman Begins, I was eagerly awaiting his follow-up, The Dark Knight. When the “I Believe in Harvey Dent” website went live in May, I was there with others. However, not long after the original website went live, some digitally scrawled graffiti […]

  CarrieLynn D. Reinhard

  February 17, 2011

  Audience/Reception Studies, Fandom, Industry Analysis Studies, Virtual Worlds

  Audience, Audience activity, Co-optation, Fandom, Gameplay, Internet, Marketing, Motion pictures, Television