The Metaphors of Virtual Worlds

How do people make sense of a novel situation, such as engaging with a media product they’ve never used before? ¬†If that media product is a virtual world, then it appears people may make a bridge between the virtual and the physical by using metaphors to compare their experiences in the virtual world to those in the physical world. ¬†Drawing on their physical world experiences … Continue reading The Metaphors of Virtual Worlds