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Avatars, Audiences and Interactive Television

This presentation was given at the 100th National Communication Association Conference in Chicago on November 21, 2014. This presentation reflects the work I have done with Pooky Amsterdam to understand the nature and potential of virtual world television as reported in the Journal of Virtual World Research. This presentation was awarded one of the Top Paper Awards for the Communication of the Future Division.

The current state of affairs brings what is “television” into question. Amongst the various layers of activity and discourse that surround it, “television” can, and perhaps should, be deconstructed into at least two primary components: the content it relays, “television-as-content,” versus the technical interface it is, “television-as-technology”. There may soon come a time when the idea of watching television does not involve the use of a television set. Instead, television content will be increasingly divorced from the medium for which it was developed: over-the-air broadcasting of audiovisual content. At that time, television-as-content will become another aspect of the Internet.

These challenges to what is “television” are also challenges to the traditional models of production, distribution, exhibition and consumption that have for so long defined it. These challenges are also implicated in the move toward higher interactivity. The traditional models are predicated on transmission and passivity, whereas the interactive models require dialogue and activity. Concepts and technologies like video on demand, time-shifting, and social television are all part of these challenges. This paper explores yet another, virtual world television or VWTV. With VWTV, we are seeing another possible location for the evolution of television.

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Experience Spotlights: Richard Kastelein

Richard Kastelein, an expert on social television and transmedia storytelling, presents his work on Twinners, an attempt at creating a real time virtual world television experience.

Experience Spotlights: Richard Kastelein

A Real Virtual Haunted House

If you have the time and the wherewithal to go into the virtual world Second Life for Halloween, then I have the place for you: the Haunted House in Halloween Town.  Now, I cannot take credit for finding this place.  Last week I took my digital communication technology students into the social virtual world for one of their assignments — and, they all found it fascinating!  But one of the fascinating places they found was an island created to represent a cartoonish yet absurdest rendition of a small village with one really big draw: it has a virtual haunted house designed to take you through some of the key moments from the scariest movies of the last several decades.  Images, sounds, and actions are replicated in this interactive haunted house, presenting an experience only possible in a virtual world.

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HHAs you walk through the haunted house, you come across a series of different movie scenes, each of which allow you some type of interaction with the content of your favorite horror movies.  The first room depicts one of the scariest moments from Paranormal Activity, when the young woman, who is being harassed by the demon, is dragged off into the hallway in the middle of the night.  And thanks to the interactive nature of the world, you are provided with the same experience — one not possible to recreate in a physical haunted house (at least, not without huge insurance liabilities).

PAFrom this room you wander into the hallways of the Stanley Hotel, inspiration and scene for the classic horror movie, The Shining.  Here the haunted house’s creators generated the famous scenes of the young boy cruising through the halls on his Big Wheels, only to find out the horrific nature of the hotel’s haunting inhabitants.  In this recreation, you can ride behind the boy to view classic scenes, some recreated with gruesome accuracy.

S SBSo far, these first two rooms represented some of my biggest scare moments in movies, but they were experienced with more fun than anything else.  The same goes for the next room I came across, which had the dubious honor of being one of the single most scary things I had ever seen.  Literally.  I could not sleep that night because of it.  The next time I watched the movie, I had to keep pausing it because of how worked up I was getting.  I am of course talking about The Blair Witch Project, and that terrifying last shot.

BWOther rooms followed as I wandered through the twisting, turning maze that was this virtual haunted house.  I never did feel scared by what I was seeing except for one room — one that creeped me out so much I forgot to take a picture.  The hallway was an ordinary white hallway, until you stepped into it — then the lights started to flicker.  And ghostly dark figures start to flicker, materialize in and out of the hallway, slowing making their way towards you.  A white orb danced and contorted itself amongst these images, spinning and whirling its way to you.   All the while there was this noise…a noise like something strangling, like the death throes of something twisting in slow agony.  And suddenly, as you walk down the hall, a doorway is thrown up, showing a woman in white with dark black hair, her body contorted in pain.  It was a hallway designed to emulate The Grudge.  And now I know why I haven’t seen that movie — that sound is not for the faint of heart, which I have.

So I walked on.  I came across a sinking boat in a powerful storm, and tempted fate in a bad way, only to end up in the jaws of, well, Jaws.

J JDOn I went, coming across my namesake, and the reason I never attended my senior prom: Carrie.  (I kid — kinda…)

CI got in some quality time with a rather ill little girl — which was good, as my partner and I are doing research on her and her ilk.  Poor Regan, giving me a lift, in The Exorcist.

EEasily my favorite experience of the virtual haunted house came in one of the last rooms, with a movie I do not really consider to be a horror movie — at least, not anymore.  When I was a kid, there was plenty in this movie to freak me out.  But since that time, having grown up with it and the wonderful animated television series, I have come to consider Beetlejuice to be Tim Burton’s masterpiece, and a movie I can quote ad nauseum.  I dug the flying introduction to the model, in which the devious character was “uncovered” — but my favorite part followed it.  I got to dance with the ghosts just like Lydia.

BM BD D2I only wish I could dance as good as my avatar in real life.  Maybe I just need a little ghostly assistance.

I am glad my students stumbled across this island during their travels inworld last week.  It is a fun walkthrough of some of the most iconic parts of some of the best the horror genre has given us.  The creators of this virtual haunted house spent a lot of time and resources in the construction of it, and all of their efforts were not in vain.  And while you could recreate aspects of these experiences in the real world — our movie-themed amusement parks like Universal Studies and Disneyland are built on that idea — you cannot get the one-on-one interactive experience in those real places and in this virtual place.  Sure, the shark from Jaws can launch itself at a car on a track, but it sure cannot eat that tourist.  No insurance company would cover that.  That would be a true nightmare.

So if you are a horror buff, and if you can handle the sometimes buggy interface of Second Life, get your avatar on down to the Halloween Town Haunted House, before it vanishes, like a ghost upon the break of dawn.

Producers’ Retrospective: Flufee On A Meshion

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How does a digital creation experience life as the star of virtual world television and machinima?  Well, here is Flufee, star of the series Flufee on a Meshion, as well as numerous other machinima encounters produced in Second Life.  He (she? does it matter?) is all to happy to tell you about his/her life as a digital star in this latest post for the Virtual Worlds Television blog: Producers’ Retrospective: Flufee On A Meshion.

Steve Benford and Inhabited TV: The beginnings of VWTV Part 2

Pooky Amsterdam’s interview with a VWTV pioneer concludes with this second part.  And it raises the question: how likely is the virtual and the real to converge to produce television?  How likely are regular television consumers going to be persuaded to become television producers?

Steve Benford and Inhabited TV: The beginnings of VWTV Part 2.

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Steve Benford and Inhabited TV: The beginnings of VWTV

Pooky Amsterdam reports on a conversation she had with someone who might just be one of the pioneers of virtual world television.  Steve Benford was part of a research project in the United Kingdom who worked on merging virtual reality, virtual worlds, and television at the turn of the century.  Their work on “inhabited TV” would later be mirrored by the work of machinimists and VWTV producers.  Steve Benford and Inhabited TV: The beginnings of VWTV.

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VWTV Beyond Second Life: Pooky and Habbo Hotel

This week’s virtual world television focus is on Pooky Amsterdam’s formative experiences in the virtual world Habbo Hotel (or so it was called at the time).  Producing in that virtual world helped shape her thoughts on VWTV and become the producer in Second Life she is today.

via VWTV Beyond Second Life: Pooky and Habbo Hotel.

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VWTV Beyond Second Life: InfinityXShark and Star Trek

Although the focus of our virtual world television project is on the social world Second Life, that doesn’t mean it is the only virtual world being used by regular people to create interesting television.  As the first of a two-parter, I discuss the work of InfinityXShark and his production of a Star Trek series using the Star Trek Online mmorpg.

via VWTV Beyond Second Life: InfinityXShark and Star Trek.

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Crap Mariner: The Problems for VWTV

The most talked about blog yet on virtual world television!  An honest and frank assessment by the producer of The Grid’s Honest Truth on how VWTV could succeed or fail — and how all of this may be too soon to know!

via Crap Mariner: The Problems for VWTV.

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RacerX Gulwing: Behind the Snails

Now, tell the truth.  Your have always thought about racing giant snails through a Japanese game show styled obstacle course.  Who has not ever wanted to do this?  It is just too imaginative and crazy to not be great.

This week’s Virtual World Television post speaks with the man behind the Giant Snail Races to find out what makes it all work.  RacerX Gulwing: Behind the Snails.

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